Aloha,

If you grew up in Hawai‘i, you’ve probably heard it more times than you can count:

“I need you to do this, i kēia manawa.”

Right now. This moment.

In Hawaiian, manawa means time, and time is the one thing you can’t get back. That’s why we believe in making the most of it. Whether you’re grabbing coffee with friends, getting active, or catching a pau hana sunset.

“Hawaiian time” isn’t about being early or late, it’s about moving through life with purpose and showing up with intention.

That’s why we created Manawa.

Elevated essentials made to move with you. From the beach to dinner. From now to whatever comes next. Because when life calls you to show up — i kēia manawa — don’t overthink.

Just go.